Digital copywriting

Website copy

Creation of a smooth customer journey by writing all UX copy and content for the website in a consistent tone and style of copy, matching your business, industry and audience. Including landing page, detail pages, sales pages, thank you page and everything connected as well as guidance CTAs, menu descriptions and titles.

Social media copy

With my experience in Social Media, I can bring your content and ads to the next level by creating Instagram, Facebook, TikTok and Pinterest posts in the language of your audience and style of each platform, following current trends. No matter if you plan owned posts or targeted ads. Together, we can create a round user experience with a consistent style and tone of voice. This will increase your reach, strengthen your community bound and brand image, as well as drive traffic across your social channels and to your website.

YouTube ad copy

You plan on paid YouTube video ads? And may worry about 6, 10 or 15 seconds. No worries! I’ll show you how we can share your most important benefits in an engaging way and make cool advertising imbedded in the YouTube space in a natural way. We’ll strike thrilling copies and conversations that attract your desired audience and/or sell your product in less than 20 seconds.

E-commerce product copy

For your online shop I can develop product category and product detail texts introducing brands, collections and pieces in order to share product information, give customers a feeling for your products and brand, and in the end drive sales up. We’ll turn browsers into loyal customers and make your shop an entertaining, pleasant experience.

Newsletter copy

Is email still a thing? Hell yeah! Adapted to the speed of digital consumption, newsletters must be on point. For your business, I can create newsletters resembling the zeitgeist. They’ll contain everything a newsletter needs: A catchy headline, inspiring new information on point, rounded up with a motivating call-to-action that generates traffic for your online shop or invites customers to your store, event or other activity you’re planning.

Blog posts / editorial writing (SEO)

It’s a great idea to host a blog or include a blog on your business website or online shop. Yet it’s crucial that it is filled regularly – that’s where most companies struggle while dealing with their daily business. If you don’t have an in-house editor or if you’re a blogger that needs support, don’t hesitate to let me help you out. I’ll make sure your blog is constantly filled with interesting content and bringing new visitors/ potential customers to your website by using SEO optimized wording. I can craft articles that share your news or valuable information around related topics while giving readers a feeling for your brand through unique storytelling.

Classic media copy

TV script / voice over copy

In times where consumers use several devices at a time and the TV is just playing in the background, airing a good TV spot is the „créme de la créme“. I can ensure you to create catching words for TV that sticks their eyes and ears to the screen. Following, your brand will be in everybody’s mouth.

Radio script

If you want to increase your brand awareness, a radio spot is a great idea. And that’s where good copywriting is essential because we communicate just with words. – A chance to share great storytelling, awake emotions matching your brand and campaign: let it be funny, melancholic or educational. I’ll find the right words for the message you want to share.

Print ad & advertorial copy

Your marketing mix includes print ads and advertorials? Let me help you to craft magazine ads that feel part of the editorial content to readers, but at the same time stand out from other ads by catching readers attention with intriguing copies and visuals.

Magazine article

Coming from a fashion journalist and marketing background, I do write advertising copies on the one hand but love to write creative articles for editorial magazines on the other. If your magazine revolves around fashion, beauty, interior, sustainability or lifestyle topics, I can support you as a freelance editor. My work includes extensive research and integration of my expertise in these fields of interest. Also, I’ll merge my writing style with the language that your readers are used to.

Copy strategy

Brand claim

The importance and impact of a brand slogan on the brand image and awareness should never be underestimated. Therefore, I can offer you a deep dive into your brand identity, values and goals in order to create a long-term brand claim.

Brand tonality / copy guidelines

The strategic development of the general tone of voice and copywriting style for your brand communication. If you’re just starting your brand or plan a relaunch, this is an essential step before communicating on any media.