Syoss is known for being on the quality level of professional hair care, while being available in retail. A brand for cool, young and tough women, covering hair care, color and styling. The syoss relaunch campaign Level up emphasizes the self-confidence boost women experience when their hair is looking healthy. It’s that elevation you get when your hair is freshly done. Only with syoss you can get that level up feeling at home, every day, without having to go to a salon. That’s what we communicated through all media. In the first place, me and my partner were responsible for the campaign conception. Additionally, I took care of the copywriting bits of the 360° campaign.

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