Women have a love-hate-relationship with their hair. When it’s dry, it can really weigh down their mood. That’s when Gliss Aqua Revive helps out and offers deep moisturizing care. To introduce the Aqua Revive product line, the team at TBWA, Schwarzkopf (Henkel) and I developed a 360° campaign for more than 30 markets, with an intense underwater production and a fascinating combination of visuals and words in TVCs and online content.