ClassX is a sub brand of the established German gym line FitX. It gathers all the fitness classes within FitX, while it has its own brand character. It is based on the thought of an energetic group of people doing sports together and taking action in the real world to create a positive impact on society and improve the world around them. I have been involved in developing this brand from scratch, until the realization, including exercising in a studio that has the claim I developed hanging on its wall – and I truly enjoyed the experience, working with an incredible team.

Branding & CI Conception, Brand Claim & Tonality, Copywriting Guidelines

Website Concept & Copy